ChatGPT Keyword Research for SEO & Google Ads | Marketing Tutorial

Keywords drive SEO and Google Ads. But the usual process of keyword research is slow and messy. Let’s fix that. In today’s video, I will show you how to use ChatGPT to find and organize keywords step-by-step.

Video Outline:

ABOUT ME

Welcome back. I’m Jason McDonald. I coach and teach SEO, Google Ads, and social media to business owners and marketers. Step-by-step, no jargon – just simple way to get better results, faster. Today, we’re looking at how to use AI for keyword research.

Let’s jump in!

KEYWORDS AND SEO / GOOGLE ADS

  • Keywords drive the process. Why? Because users search for keywords. As our example, we’ll use “Jason’s Cat Boarding Emporium,” a fictional cat-boarding establishment in San Francisco. We provide a place to “stash the cat” when people are going out of time, plus we sell expensive cat food, cat gear, and cat toys via our online store.
  • Brainstorm your keywords. Before you use ChatGPT, you need to explain this to Chat, and start the process / task of “brainstorming your keywords.”

CHATGPT: PROJECTS

  • A “project” in ChatGPT is a place where you put all the stuff for a big task. Or perhaps a vendor if you are an agency. You can upload files to ChatGPT to begin to train it on what the project is about. Then, you can ask it for help, based on the project files.
  • Here, I am uploading the basic project file on “Jason’s Cat Boarding Emporium” – our Business Value Proposition, our Target Buyer Personas, and our KPIs from “awareness” to a lead / sale to an actual booking (or sale via our e-commerce store).

KEYWORD THEORY

  • Early stage vs. late stage keywords. Early stage examples might be “can I board a cat?”, “how do cats do with with boarding,” or “what do I do with my cat when I leave on vacation?” Late stage examples might be “Cat Boarding” San Francisco, “Cat Hotel,” etc.
  • Transactional keywords – these are the ones “close to a sale” such as “cat boarding” or “diamond cat collars.”
  • You can ask ChatGPT to explain these to you! Prompt it with “Hey, I have heard in SEO both about early stage and late stage keywords, as well as “transactional” keywords. Using the example of ‘cat boarding’ can you explain these to me?”

KEYWORD RESEARCH

  • Prompt ChatGPT to identify your keywords. Start with a broad prompt, such as “Based on the project files, that is our Business Value Proposition, and target customers, help me to identify a wide range of keywords that a user might type into Google around cat boarding” or “Do the same for cat toys.” Start broad!
  • Ask for synonyms, special niches, unusual ways and food for thought on how customers might potentially search in ways that are relevant.
  • Extra credit – use a free tool like Twinwords, or a paid tool like AHREFS and download the raw keyword data. Ask it to use this in its analysis.

KEYWORD ORGANIZATION

  • For SEO, you might ask it to help you identify keyword themes that would be good for a) your landing page on “cat boarding” or your landing page on “luxury cat collars,” or b) for blog topics for your lively blog.  Early stage / late stage / explorations.
  • For Google Ads, you might ask it for help organizing your campaigns / ad groups.
  • Using the idea of the “customer journey,” have it organize your keywords.

HOMEWORK

  • Create a project in ChatGPT. Upload your Business Value Proposition, Target Customers, and KPIs (can be one document). Establish basic training for ChatGPT.
  • Brainstorm your early stage vs. late stage keywords; educational vs. transactional. With this in mind, use ChatGPT to expand on a) research and b) organization.
  • Ask ChatGPT for help organizing your keywords into “groups” around the customer journey, and then your Google Ads Campaigns or for SEO, your landing pages vs. blog content.
  • Future homework – use these keywords to optimize your SEO landing pages, blog posts, or Google Ads ad groups.

RESOURCES