Facebook for Authors: What You Can Do in 15 Minutes a Day

Fifteen minutes doesn’t seem like a long time; unless you’re in math class in Junior High, or gym class, or whatever class you couldn’t stand. Or perhaps if you’re Dad or Mom was lecturing you in the car. Then fifteen minutes didn’t seem like a short time at all. Well, now you’re an “adult” or at least you’re supposed to pretend you’re an adult. And you’re an author. Or at least an aspiring author. What can you do in fifteen minutes a day? Continue reading

How to Update Kindle: Acquiring the Latest Book Versions

We update our major books at least every six months, and especially at the turn of the year. If you purchased the books on Kindle, then you can access the updated versions as follows. If you purchased the book in hard copy, then register your book. After registration, you can download the new PDF version there (but only for the year you purchased, such as 2019, 2020, 2021). With each new year, you are required to purchase a new book just as you would with any other nonfiction title. Continue reading

Using Google Search Tools to Find Fresh Content

Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading

Using the Bing (Microsoft) Ad Location Tool to Check Microsoft / Bing Local SEO

Bing (https://www.bing.com/) sucks; OK, I said it. It is allegedly the #2 Search Engine on the Internet (though I would argue that Amazon and YouTube are far more important “search engines.”) But still, some people use Bing – like Grandma, Grandpa, people who don’t like Google, and two people on some distant desert island who have bad WiFi. Continue reading

Keyword Stuffing: What is Keyword Stuffing?

People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading

TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)

TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading

How to Increase Engagement on LinkedIn: Using Hashtags and Interactive Content

People often ask, ‘How can I increase engagement on LinkedIn?’ LinkedIn is the world’s largest “professional” or B2B network, so for many who want to reach affluent professionals, the network is a must. But how? You can’t just spam people and posting pictures of puppies isn’t really within the “LinkedIn culture.” Let’s investigate! Continue reading