Books! Yes, books! Not blog posts. Not YouTube videos. Not online courses. But books! Books make you smarter as a marketer, and they are an incredible resource that many people don’t tap into. Continue reading
Using the Bing (Microsoft) Ad Location Tool to Check Microsoft / Bing Local SEO
Bing (https://www.bing.com/) sucks; OK, I said it. It is allegedly the #2 Search Engine on the Internet (though I would argue that Amazon and YouTube are far more important “search engines.”) But still, some people use Bing – like Grandma, Grandpa, people who don’t like Google, and two people on some distant desert island who have bad WiFi. Continue reading
How to Use the Google Ads Preview Tool Anonymously
The Google Ads preview tool allows you to see the web from different locations and devices. Even better, there is an anonymous version of the tool at https://ads.google.com/anon/AdPreview. Continue reading
Keyword Stuffing: What is Keyword Stuffing?
People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
What is a Business Value Proposition, and How Do You Write One?
People often ask, ‘What is a Business Value Proposition?’ and ‘How do you write one?’ Let’s investigate! Continue reading
How to Increase Engagement on LinkedIn: Using Hashtags and Interactive Content
People often ask, ‘How can I increase engagement on LinkedIn?’ LinkedIn is the world’s largest “professional” or B2B network, so for many who want to reach affluent professionals, the network is a must. But how? You can’t just spam people and posting pictures of puppies isn’t really within the “LinkedIn culture.” Let’s investigate! Continue reading
How to Track Your Local Rank on Google: Local Rank Tracking Tools & Tips
People often ask, ‘How do I track my rank on Google?’ The answer isn’t easy. Fortunately, there are a few good tools and tips that can help you. In this video, I am going to show you how to use a few rank checker tools with a focus on “local rank checking” on Google, that is “Local SEO” and rank issues. Let’s get started! Continue reading
How to View Source for SEO – Viewing the HTML Source Code
HTML is the “code” that lies underneath all websites. It’s important for web design, but also for SEO (Search Engine Optimization). People thus often ask me, “How do I view Source for a website?” It’s not hard. Let’s investigate. Continue reading
JM Internet Group Announces Revised of Best Books on Google Ads (AdWords) for 2020
San Jose, California – September 30, 2020. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall 2020 update to its list of the best books on Google Ads (formerly called Google AdWords) for 2020. The company produces much-read lists of the best books on digital marketing, and as online advertising grows, so does the demand for curated lists of the best books on the topic. Continue reading
