How to Generate Blog Post Ideas? Tip: Use Google Related Searches

People often ask, ‘How do I generate blog post ideas?’ As a writer, I – too – live in fear of writer’s block. The blank page. The blinking cursor. The empty whiteness, the vacuum of blog nothingness. It’s like a Stephen King novel for a blogger. But don’t be terrified. Here’s one easy tip – use ‘Google Related Searches.’ Let’s investigate. Continue reading

Restricted Keywords on Google Ads – How to Identify or Find a List of Restricted Keywords

Certain keywords are “restricted” on Google Ads, which means either that they are completely banned (meaning you can’t run ads against them), or that you have to be approved, get a license, etc. Google is not transparent about which words are on the list and what the restrictions mean. Continue reading

What is an Influencer & What is ‘Influencer Marketing’? NOT WHAT YOU THINK

People often ask, ‘What is an influencer?’ or ‘What is influencer marketing’ especially on Instagram, YouTube, and Tiktok? Well, this question gets me a little ticked off because what you read on the blogosphere isn’t exactly what is going on in “real life.” Let’s investigate. Continue reading

How Do You Find Trending Hashtags on Twitter?

People often ask, ‘How do you find trending hashtags on Twitter?’ Well, there are three parts to this question. First, what’s a hashtag (and how do they work)? Second, how do you identify hashtags that are relevant to your business? And, third, how do you find ‘trending hashtags on Twitter?’ Let’s investigate. Continue reading

Online Social Media Marketing Training 2020 – Course Schedule for Fall, 2020

Master Social Media Marketing at Stanford Continuing Studies – Fall 2020!

Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading

On Page SEO Checklist – Minimum ‘Must Haves’ for SEO Success

On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading

Online Social Media Marketing Training 2020 – Course Schedule for Summer, 2020

Master Social Media Marketing at Stanford Continuing Studies – Summer 2020!

Social media marketing is hard work. First, you have to have a “conceptual framework” about what social media “marketing” really is. (Hint: it’s a party and you’re the party planner). Then, you have to have a content marketing strategy. And finally you have to have both strategic and technical knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn and even TikTok. It’s enough to make a modern marketer pull his or her hair out (and make a viral TikTok video about how hard it is to do marketing in this new, digital marketing). Continue reading