Nike has done it again, or rather, “oops, they’ve done it again,” to be all Brittany Spears on Nike. Nike waded into controversy by releasing its Air Max 1 USA sneakers with the so-called “Betsy Ross” flag with thirteen stars in a circle. Let’s leave aside the politics of whether the flag is or is not “racist,” and instead look at what the controversy teaches us about marketing in general and Nike marketing in particular. Continue reading
Tag Archives: YouTube
The Latest in Customer from Hell: Being ‘Outrageously Famous’ as a Prankster on YouTube #LocalBusiness
For any local business, there’s the problem of what I call the ‘customer from hell.’ This is the person, the unhappy camper, who hates your business so much, they trash you on Yelp, they write a nasty review on Google, or perhaps they create a YouTube video of how much they hate you and how you’re the worst thing to hit planet earth since ‘unsliced’ bread. Continue reading
YouTube SEO Optimization Tips: Quickie List
Video is cool, video is hot, and video is great for your marketing! Of course, the No. 1 video site is YouTube (owned by Google). If you know the basics of SEO (Search Engine Optimization), you’ll quickly see that many of the same dynamics are at work for the SEO optimization of a YouTube basic. Continue reading
YouTube Marketing: Top Tools & ToDos for Small Business Marketers
Video can be intimidating, especially for anyone over the age of thirty. The “YouTube generation” has come of age, and if you’re not Jenna Marbles and don’t have 15,000,000 subscribers to your YouTube channel, well you feel like a) you’ve missed the boat, b) missing the boat is a metaphor only someone over the age of thirty would use, and c) YouTube is just a crazy hang out for teenagers and maybe it will just go away. Continue reading
