Twitter is open, very open. In fact, using the “@” sign or “handle” on Twitter you can reach out to anyone who has a Twitter account.
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Tag Archives: Videos
How to Use Hashtags on Twitter and Instagram for Marketing Purposes
Who invented the #hashtag? Well, it was probably Twitter, but who cares? Hashtags exist on most, if not all, social media networks but especially on Twitter and Instagram.
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How to Share ‘Posts’ and ‘Articles’ To ‘Pulse’ on LinkedIn
Like Facebook, LinkedIn has the structure of when YOU post to YOUR timeline, I see it in MY newsfeed. And when I post to MY timeline YOU see it in YOUR newsfeed. Continue reading
How to Work with Connections on LinkedIn
Once you’ve optimized your LinkedIn profile (as well as that of your employees or team members), your next step is to learn to work with connections.
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How to Optimize a LinkedIn Profile
Your personal profile on LinkedIn functions as your “public resume.” For effective social media marketing using LinkedIn, you want to optimize not only your profile but the profile of all key employees. (This video reflects the new LinkedIn interface).
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How to Audit Companies on Facebook for Ideas
Imitation, they say, is the highest form of flattery. Even higher, is “intelligent imitation.” Continue reading
How to Write a Blog Post for Social Media Marketing
Having a strong blog is fundamental to success at social media marketing. A blog gives you a place to “put” your ideas, videos, funny photos, etc.
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How to Use Google Analytics to Track Social Media Traffic
For many of us, one of our main objectives with social media marketing is to drive traffic from a social media network (e.g., YouTube, Facebook, or Twitter) to our website.
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How to Advertise on Facebook: Your Page, Your Posts, Your Website
Once you have a Page on Facebook, how do you promote it? Don’t forget free ways to promote your Page such as asking your real-world customers to “like” you on Facebook, or cross-posting your Facebook to/from your website, your Facebook to/from your Twitter, etc. However, there’s also advertising on Facebook. Continue reading
How to Find My Business on Google / Google+ (!)
You’re a business owner: perhaps a hair dresser, a divorce attorney, a massage therapist, a local Sushi restaurant or any of the myriad of local businesses that depend on Google and Bing searches, as well as local reviews, to bring in new customers. Continue reading