How to (Nicely) Ask for a Review on Google+ / Yelp

Reviews are incredibly important for success both in terms of SEO (Search Engine Optimization) and Social Media Marketing? Why? Well, here’s why:

  • Reviews propel your company to the top of local Google searches. In combination with good SEO – both On Page and Off Page – having a high quantity, and steady stream of reviews is a huge boost. Do some relevant Google searches and you will see companies that have MORE reviews outrank companies that have fewer.
  • Ditto for Yelp. Within the Yelp system, companies that have MORE reviews are also favored in Yelp search results.

How to (Nicely) Ask for a Review on Google+ / YelpTechnically, both systems forbid you from asking for reviews. This is all well and good, but the reality is that if you do not ask for reviews you generally will not get reviews.  If you are something “fun,” especially a restaurant, bar, or nightclub, this isn’t necessarily so. But if you are something “not fun,” like a plumber, lawyer, or account, it is definitely true.

Watch this on YouTube, here.

Do Not Do Anything Sneaky!

I am NOT advising that you pay for reviews, nor that you do anything sneaky. However, at the end of an engagement, when you have a HAPPY client, it is well worth it to simply ask: “Hey, could you do us a favor? Go to either Google or Yelp and write us a short honest review. That will really help our business if you share your experience. Thanks.”

Even better, send a short follow up email.  Here are the steps to create one for both Google and Yelp

Google:

  • Find your business on Google by going to Google and typing into Google search your company name and city or even the full address.  Here’s an example using ‘Clint Elliott CPA Tulsa.’ NOTE: I have NO relationship with this CPA – this is for EXAMPLE purposes only!
  • Click on the blue ‘ 1 Google Review‘ or ‘Be the First to Review’ Button
  • Go to http://bit.ly and shorten this URL. For example, this becomes: http://bit.ly/1QAPARf.
  • Copy this URL into a TEXT / Notepad file.

Yelp:

Next, take the URL’s (one for Google, and one for Yelp), and use them to draft a template email you can send to a happy client after they have a service engagement. For example, you’re the CPA and they get a big fat refund, or you’re the waiter at Tealuxe and they exclaim that they “love your tea.”

Here’s an example email:

Greetings!

Thank you for using {YOUR COMPANY NAME}.

If you have a moment, we would REALLY appreciate a review
on one, or both, of the sites below.

GOOGLE
* Go to {http://yourlink via the process above to your Google reviews}
* Click on the BLUE ‘Write a Review’ Button
* You may need to “sign in” to your Google account / Gmail
account.

YELP
* Go to {http://yourlink via the process above to your Yelp reviews}
* Click on the RED ‘Write a Review’ Button
* You may need to “sign in” to your Yelp account.

Thank you!

 

 

How to (Nicely) Ask for a Review on Google+ / Yelp
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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.