San Jose, CA – May 31, 2016. The JM Internet Group, a top provider of SEO Training online, is proud to announce that author Jason McDonald has released his latest book – the Job Search and Career-building Workbook, an in-depth book about job hunting online using SEO and social media. Personal branding is also a major theme of this important new book.
The book grew out of Dr. McDonald’s course on “Personal Branding” taught each fall at Stanford Continuing Studies, and is a practical workbook on how to use search engine optimization, social media marketing on sites such as LinkedIn and Facebook, as well as content marketing tactics to nurture a positive brand image online and advance one’s career.
“With graduation season behind us, I felt that this was the ideal time to launch a new book on job hunting,” explained Jason McDonald, director of the JM Internet Group. “The reality in today’s tough economy is that employers use sites such as Google, LinkedIn, and Facebook not only to find good employees but to vet employees prior to a hire decision.”
A direct link to the Job Search and Career-building workbook on Amazon is http://amzn.to/1UcRWoi. For more detailed information, interested parties can visit the book’s page at the JM Internet Group website at https://www.jm-seo.org/books/job-search/. Those who have Amazon prime can often get the books shipped at no cost in paperback format; those who have Kindle can often get them at reduced or incentive pricing.
Job Search & Career-building in 2016
The new workbook overviews how to hunt for a job or build one’s career using personal blogging or a personal website in combination with LinkedIn, Facebook, Twitter, and social media marketing. The book argues that it’s a new Internet age in terms of job hunting, with employers both finding employees online and doing ‘due diligence’ research on employees prior to a hiring decision. Smart job seekers and those building their careers are well-advised, therefore, to build a strong Internet personal brand image. Among the tactics explained in detail in the book is the use of content marketing. In addition, there are in-depth chapters on LinkedIn, Facebook, and Twitter as well as an overview chapter to less important and/or newer social media sites such as YouTube, Instagram, and even Snapchat. Job seekers are cautioned to do an inventory of their online personal brand image before starting their job search, working to remove any negative information. Pro-actively, they are urged to nurture positive information by building strong content that positions themselves as ‘helpful experts’ for potential employees. The book also connects to the Job Search and Career-building Toolbook, a compilation of hundreds of zero cost tools for job seekers and career-builders.
About the JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
JM Internet Group, Media Relations
Email. jm.internetgroup ‘@’ gmail.com