Twaggle Your Way to Success in Marketing!

Marketing is an activity that’s both theory and practice. Like cooking, you have to have a “vision” of what you want to do, and then you have to go out and do it. And you need to have a very practical, can-do attitude with a good dose of measurement. In my new book, The Marketing Book, I emphasize the think / do / learn method of marketing. You have to think it – know a concept for example. You have to do it – go out in the real world and actually do it. And you have to measure it, in terms of whether it’s working – building your brand and selling more stuff.Twaggle

Twaggle: the Definition

Here’s an excerpt from the book on the topic of Twaggle:

Twaggle is a new word based on “toggle” (to move between activities) and action (to take action, to do something). Twaggle means that you have to have the “concept” in your head (such as knowing your brand identity) while simultaneously going out into the “real world” (such as talking with a customer face-to-face and explaining your brand to him). Twaggle means theory and practice, practice and theory, concept and action, thinking and doing, doing and thinking, measuring and learning… all at the same time. So throughout the book, I will encourage you to “twaggle,” to take what you’ve learned and go do it, and then measure what you’re doing that’s working (and what’s not) and revise your ideas.

So there you go: a new word for you. Twaggle. So if you’re asked, “What does twaggle mean,” now you know.

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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.