We update our major books at least every six months, and especially at the turn of the year. Amazon will not let you re-purchase the kindle version; it will also NOT charge you for the purchase. Thus, you MUST purchase the “Teacher’s Edition” to get the latest version on Kindle. Here’s how.
Using Google Search Tools to Find Fresh Content
Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading
Identifying Books to Read on (Digital) Marketing
Books! Yes, books! Not blog posts. Not YouTube videos. Not online courses. But books! Books make you smarter as a marketer, and they are an incredible resource that many people don’t tap into. Continue reading
Using the Bing (Microsoft) Ad Location Tool to Check Microsoft / Bing Local SEO
Bing (https://www.bing.com/) sucks; OK, I said it. It is allegedly the #2 Search Engine on the Internet (though I would argue that Amazon and YouTube are far more important “search engines.”) But still, some people use Bing – like Grandma, Grandpa, people who don’t like Google, and two people on some distant desert island who have bad WiFi. Continue reading
How to Use the Google Ads Preview Tool Anonymously
The Google Ads preview tool allows you to see the web from different locations and devices. Even better, there is an anonymous version of the tool at https://ads.google.com/anon/AdPreview. Continue reading
Keyword Stuffing: What is Keyword Stuffing?
People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading
TikTok Marketing: Marketing a Business on TikTok (Plus Advertising)
TikTok is the new new thing on social media. And, accordingly, it’s the new, new thing when it comes to social media marketing and social media advertising. TikTok is young. TikTok is fresh. TikTok is huge (800 million monthly active users, and a daily view time of 52 minutes). Other social media marketers have created great content on “marketing guides to TikTok” (See resources below), so I’m not going to go into all of the basics. Rather, I want to highlight some of the purely marketing opportunities on TikTok. Continue reading
What is a Business Value Proposition, and How Do You Write One?
People often ask, ‘What is a Business Value Proposition?’ and ‘How do you write one?’ Let’s investigate! Continue reading
How to Increase Engagement on LinkedIn: Using Hashtags and Interactive Content
People often ask, ‘How can I increase engagement on LinkedIn?’ LinkedIn is the world’s largest “professional” or B2B network, so for many who want to reach affluent professionals, the network is a must. But how? You can’t just spam people and posting pictures of puppies isn’t really within the “LinkedIn culture.” Let’s investigate! Continue reading
How to Track Your Local Rank on Google: Local Rank Tracking Tools & Tips
People often ask, ‘How do I track my rank on Google?’ The answer isn’t easy. Fortunately, there are a few good tools and tips that can help you. In this video, I am going to show you how to use a few rank checker tools with a focus on “local rank checking” on Google, that is “Local SEO” and rank issues. Let’s get started! Continue reading
