Tag Archives: Instagram for Business

Finding the Sweet Spot: Balancing Organic and Advertising Strategies on Instagram

Are you using Instagram to boost your brand’s online presence and wondering whether you should focus on organic content or invest in advertising?Instagram Marketing Tips

Well, you’re in the right place because today, we’re going to debunk the myth that it’s an either/or proposition. In fact, savvy Instagram marketers know that the real magic happens when you combine both organic and advertising strategies. It’s not a battle; it’s a beautiful synergy.

Let’s start with the basics. Organic content is the heart and soul of your Instagram presence. It’s what makes your brand relatable, human, and authentic. It’s those posts that you create without spending a dime on ads. These are the stories, images, and videos that tell your brand’s story and engage your followers. Now, here are some fantastic organic post ideas:

  1. Behind-the-Scenes Sneak Peeks: Showcasing what goes on behind the scenes can humanize your brand. Whether it’s a peek into your office, the making of your product, or your team’s daily rituals, it lets your followers connect with you on a personal level.
  2. User-Generated Content (UGC): Encourage your customers to share their experiences with your product or service. Reposting UGC not only acknowledges your customers but also builds trust among potential buyers.
  3. Educational Content: Share informative and valuable content related to your industry. This not only positions you as an expert but also keeps your followers engaged. For instance, if you sell fitness equipment, you can post workout tips and nutrition advice.
  4. Inspirational Quotes: Inspirational quotes resonate with a wide audience. Find quotes that align with your brand’s values or industry and pair them with eye-catching visuals.
  5. Contests and Giveaways: Hosting contests or giveaways can rapidly increase engagement and follower count. Ensure that participants must follow your account and engage with the post to enter.

Advertising on Instagram

Now, let’s talk advertising. Instagram offers a powerful advertising platform that allows you to reach a highly targeted audience. These paid campaigns can significantly boost your brand’s visibility and drive conversions. Here are some advertising post ideas:

  1. Sponsored Posts: Promote your top-performing organic posts to a wider audience. This can help you gain more followers and increase engagement.
  2. Carousel Ads: These allow you to tell a story or showcase multiple products in a single ad. Use them to highlight the various features of your products or services.
  3. Video Ads: Video content is incredibly engaging. Use short videos to showcase your product in action, share customer testimonials, or tell a compelling brand story.
  4. Instagram Stories Ads: Take advantage of the Stories format to create immersive, full-screen ads. You can include interactive elements like polls and swipe-up links to drive traffic.
  5. Influencer Collaborations: Partner with influencers in your niche to promote your products or services. Influencers have a dedicated following, and their endorsement can boost your brand’s credibility.

Now, here’s the magic: these organic and advertising strategies aren’t at odds; they’re allies. They work together in harmony to elevate your Instagram game.

When you have a strong organic presence, it provides a foundation of authenticity and trust. People are more likely to engage with your ads if they’ve already interacted with your organic content and found value in it. Additionally, advertising can amplify your organic efforts by reaching a broader audience and driving targeted traffic to your profile.

Conversely, your advertising strategy can benefit from insights gained through organic posts. Analyzing which organic content performs well can inform your ad targeting and creative choices. It’s all about learning from your audience’s behavior.

Understanding marketing on Instagram isn’t an “either/or” scenario. It’s a dynamic blend of organic and advertising strategies working hand in hand. Your organic content humanizes your brand and builds trust, while advertising helps you reach a wider, more targeted audience. Together, they create a powerful marketing synergy that can take your Instagram presence to new heights. So, don’t choose between organic and advertising; choose both!


Instagram Basics for Business: Get Started with Instagram Marketing

Excerpted from the Social Media Marketing Workbook 2017.

Instagram is phone-first, meaning it is an app that really is meant to be enjoyed on the mobile phone. 99.9% of your users will use Instagram on the phone or tablet, and I doubt that many people even know you can access Instagram on the desktop (although you can). So get out your iPhone or Android Device and visit the Apple App Store or Google Play on your phone. Search for “Instagram App” and download and install the app if you haven’t already. For personal use, it’s best to use Instagram on your phone, and as a marketer I recommend that you do so so that you experience Instagram how it’s meant to be experienced, and how most of your users will experience your own brand. Continue reading