Content marketing, or CM for short, is currently the new new thing in marketing. Its big idea is that fresh, informative content – blog posts, eBooks, infographics, memes, video – will attract customers, build your brand, and ultimately results in sales leads and actual sales. Continue reading
Tag Archives: Content Marketing
Party On: How to Think about Social Media Marketing
NOTE: This is a draft excerpt from my forthcoming Social Media Marketing Workbook. Please read it with that in mind, and send any comments to me via my Website http://jmlinks.com/1a.
Most books on social media marketing (or SMM for short) either focus on the high, high level of hype, hype, hype or focus on the low, low, low level of micro technical details. Continue reading
Content Marketing: Top Ten Free Tools for Content Marketing
Content is king, and queen, and jack! You gotta gotta create content to share: blog posts, images, infographics, memes, and even videos. Continue reading
How to Make Content ‘Go Viral’ – or At Least Work for You with Ads
More from the SMX show. Larry Kim (@LarryKim) gave a rapid-fire presentation on trends in PPC advertising. Among them – Continue reading
