Google is the world’s largest search engine, but – I would argue – the folks at Google are kinda sort lazy. Many times, you do a search and the results really are not that great, especially things that are time-sensitive. Because Google likes links, it will often show you ANCIENT content that has a lot of links rather than more relevant FRESH content. Continue reading
Tag Archives: SEO
Keyword Stuffing: What is Keyword Stuffing?
People often ask, ‘What is keyword stuffing?’ It’s one of the no-no’s of SEO, that’s to be sure. However, don’t believe everything you read on the Blogosphere as blog post after blog post will tell you to “write for humans” and not to “stuff keywords.” The truth is somewhere in between – write keyword-heavy content but also write in good grammar and natural prose. Let’s investigate. Continue reading
How to Track Your Local Rank on Google: Local Rank Tracking Tools & Tips
People often ask, ‘How do I track my rank on Google?’ The answer isn’t easy. Fortunately, there are a few good tools and tips that can help you. In this video, I am going to show you how to use a few rank checker tools with a focus on “local rank checking” on Google, that is “Local SEO” and rank issues. Let’s get started! Continue reading
How to View Source for SEO – Viewing the HTML Source Code
HTML is the “code” that lies underneath all websites. It’s important for web design, but also for SEO (Search Engine Optimization). People thus often ask me, “How do I view Source for a website?” It’s not hard. Let’s investigate. Continue reading
Local SEO Ranking Factors 2021: a Different Way to Look at Them
I’m attending the Local Search Summit, and I have to say I am very impressed. Continue reading
How to Generate Blog Post Ideas? Tip: Use Google Related Searches
People often ask, ‘How do I generate blog post ideas?’ As a writer, I – too – live in fear of writer’s block. The blank page. The blinking cursor. The empty whiteness, the vacuum of blog nothingness. It’s like a Stephen King novel for a blogger. But don’t be terrified. Here’s one easy tip – use ‘Google Related Searches.’ Let’s investigate. Continue reading
Online SEO Training 2020 – Course Schedule for Fall, 2020
Master SEO at Stanford Continuing Studies – Fall 2020!
SEO is hard work. There are your keywords. There’s your On Page SEO. There’s your Off Page SEO. Then there’s actually “doing it,” that is putting virtual pen to virtual paper and creating a step-by-step action plan for your SEO project. Continue reading
On Page SEO Checklist – Minimum ‘Must Haves’ for SEO Success
On Page SEO, of course, is the art and science of optimizing not just an individual web page but an entire website for SEO. It’s about being “Google friendly.” In this post, I’ll assume you have a good handle on your keyword targets and you’ve created a structured Keyword Worksheet, so that you know which keywords match which pages, starting with your homepage. We can use the HealthyPaws website at https://www.healthypawspetinsurance.com/ as a simple example of a well-optimized website. Continue reading
Online SEO Training 2020 – Course Schedule for Summer, 2020
Master SEO at Stanford Continuing Studies – Summer 2020!
SEO is hard work. There are your keywords. There’s your On Page SEO. There’s your Off Page SEO. Then there’s actually “doing it,” that is putting virtual pen to virtual paper and creating a step-by-step action plan for your SEO project. Continue reading
What is the Site Operator or Site Command on Google? And Is Your Site Indexed?
People often ask, what is the “site command” or “site operator” on Google? #NERDALERT. There are some tricks on how to search Google for SEO purposes. The “site operator” can tell you whether, and how frequently, your site is indexed by Google. Let’s investigate! Continue reading
