Overlays are little “ads” that appear on top of YouTube videos; annotations and cards are similar, though they can be clickable (or not).
On all social media platforms, one of your first steps as a marketer is to search the platform for interesting content. This is certainly true for YouTube.
There are three distinct uses of video for marketing purposes, and – unfortunately – people get them confused.
Video is cool, video is hot, and video is great for your marketing! Of course, the No. 1 video site is YouTube (owned by Google). If you know the basics of SEO (Search Engine Optimization), you’ll quickly see that many of the same dynamics are at work for the SEO optimization of a YouTube basic. Continue reading