People often ask, “Hey Jason, you’re certified in Google ads as an AdWords expert, but how do I get certified? How do you become Google Ads certified?” Well, it’s not that difficult to get your certification. Let’s investigate the steps. Continue reading
Marketing Books 2019 – A List of Best Books on Marketing for 2019
Marketing is a big topic. It’s more than the four P’s of product, price, place, and promotion. Continue reading
How do You Calculate CTR (Click Thru Rate)?
Many people ask, and a few are ashamed to ask, how do you calculate CTR or Click-thru Rate? Indeed, they wonder what is a Click Thru rate or even what is a “good” click thru rate. Let’s investigate. Continue reading
JM Internet Group Announces Social Media Marketing Book Update for Fall 2019
San Jose, California – August 29, 2019. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall, 2019, update to its ever-popular book on social media marketing, The Social Media Marketing Workbook 2019. The book has become the standard reference for marketers who want to understand the new digital marketing. Continue reading
Social Media Marketing Tutorial 2020: Quick Tips, Tools, and To-Dos Step-by-Step
Social media marketing is a key component of your digital marketing strategy, and indeed of your entire marketing plan. But what is social media marketing? How do you do it successfully? As part of the release of our free and updated, Marketing Almanac, here’s a quick step-by-step tutorial to better marketing via Social Media, with basics for newbies and some fantastic tools for experts. Continue reading
How to Create a Short URL for Your Google My Business Listing
Google, or more precisely Google My Business, has a new short URL feature. Here’s how you can create a short URL for your Google My Business Listing. Continue reading
Nike’s Betsy Ross Flag Controversy: Marketing Genius or Marketing Madness a la Colin Kaepernick
Nike has done it again, or rather, “oops, they’ve done it again,” to be all Brittany Spears on Nike. Nike waded into controversy by releasing its Air Max 1 USA sneakers with the so-called “Betsy Ross” flag with thirteen stars in a circle. Let’s leave aside the politics of whether the flag is or is not “racist,” and instead look at what the controversy teaches us about marketing in general and Nike marketing in particular. Continue reading
What Does LinkedIn Do for Businesses?
While LinkedIn is known as THE job search social media network, it nonetheless has many business opportunities. Continue reading
Why is Social Media Marketing Important for Business?
You haven’t missed the boat if you ask, ‘Why is social media marketing important for business?’ Continue reading
JM Internet Group Announces Spring Update to Google Ads Coupon Codes Amidst Strong Book Interest
San Jose, California – March 4, 2019. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce a Spring, 2019, update to the company’s resource list on Google Ads coupons. Interested persons should note that the new coupons allow advertisers to get started on Google advertising at a lower rate. Continue reading
