Social media marketing, of course, is the use of social media networks to market your company, product, or service. Of course that sounds a bit circular, so let’s break it down step by step. Continue reading
Social Media Marketing World Review: Review of the 2019 Social Media Conference
I’m back from Social Media Marketing World 2019, the “go to” conference for those of us who care about all of social media, and especially the free or organic stuff on Facebook, Twitter, Google+ (well, not Google+ any more, rest in peace), LinkedIn and the gang. Continue reading
LocalU Review: Review of LocalU (Advanced), Some Notes and Random Thoughts
I’m back from beautiful Santa Monica, California, where there was the one-day intensive “Local U” Advanced. I like to fancy myself as “Advanced,” though so often I find it’s the basics that matter, especially (but not only) with Local SEO. Here are some random musings about what I learned at LocalU (in no particular order). Continue reading
Gillette Commercial: Toxic, Tragic, or Great Marketing?
Gillette set the Internet on fire on January 13, 2019, with their YouTube Commercial, We Believe: The Best Men Can Be | Gillette (Short Film). Watch it, if you haven’t already. It asks, “Is this the best a man can get?” and has a new website at https://www.thebestmencanbe.org/. Continue reading
How to Find Trending Hashtags on Twitter, Instagram, LinkedIn, and Maybe Even Facebook
Hashtags, of course, are “topics” around which people talk, post, and share on social media. They began on Twitter, and now exist on nearly every social media network. If, for example, you want to see what people are saying about Tulsa, just go to Twitter (or Instagram) and type in #Tulsa. Or, it can be something that’s abstract, like #Globalwarming or something silly like #Spacealiensongs. If you’re not sure what a hashtag is, check out this article. Continue reading
JM Internet Group Announces Update to Google Ads Coupon Code Resource
San Jose, California – January 11, 2019. The JM Internet Group, a leader in books on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce an update to the company’s resource list on Google Ads coupons. Interested persons should note that Google AdWords has been rebranded as Google Ads, yet people commonly search for both terms. Continue reading
How to Use Google Keyword Planner
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
The Twinword Ideas Keyword Tool for SEO and AdWords Keyword Research
The Twinword Ideas keyword tool is one of my favorites for keyword research. Why? Well, first of all, it’s free. You can sign up for an account and do up to ten daily searches at zero cost. Continue reading
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
How to Conduct an On Page SEO Audit
An On Page SEO audit is a check up as to whether your website is following the basic principles of On Page SEO. Continue reading
