People often ask, how do I find the questions that my customers are asking for keyword research? (Ironic, isn’t it?) Well, one of the best tools is Google itself, namely it’s PAA (People Also Ask) feature. Let’s investigate. Continue reading
Category Archives: PAA
Google Ads Credits – Getting ‘Free Money’ from Google During COVID-19 / Coronavirus
Google, like many large businesses, is doing its part to help its customers stay afloat during the COVID-19 / Coronavirus Pandemic. Among its outreach efforts: Google Ads Credits. That is, ‘free’ money from Google for advertisers active since 2019. Let’s investigate! Continue reading
Brand Identity on Social Media: the Helpful Expert
Your brand needs an identity on social media, and it’s not BUY MY STUFF. That’s a nice concept, but it won’t work. Continue reading
The Local Pack for Desktop Searches: Yes, It Can Matter!
I recently attended “LocalU” virtually, and it was a great conference. If you’re a local business, or you’re “into” Local SEO, I highly recommend it. But… (there’s always a but). Continue reading
Using Advanced Google Searches and Start.me to Create Quick Links for Marketing
Google is the world’s most powerful search engine, but many people do not know secret “tips” to use its advanced search engines. As marketers, we often want to keep track of keywords that matter to our industry, our company, and our industry, especially in these trying times. Continue reading
How to Conduct an On Page SEO Audit: Step-by-step
“On page” SEO, of course, is the art and science of building SEO-friendly websites that “speak Google.” It’s about how you get your keywords onto the page in such a way that the website clearly communicates its keyword targets to Google yet is not so clunky, and keyword-stuffed that either Google or humans (or both) hate it. Let’s review the steps to how to conduct a quick ‘On Page’ SEO audit. Continue reading
Amazon SEO Strategy for 2020 and Beyond: An Amazon SEO Tutorial
Amazon is a search engine and thus SEO (Search Engine Optimization) works for Amazon; here’s a quick tutorial to Amazon SEO with links to the best resources. Amazon, in short, is the #2 search engine after Google (not counting YouTube), and so if you’re into e-commerce or selling on Amazon you’d be crazy not to pay attention to how to SEO a product on Amazon. Continue reading
How do You Post an Article on LinkedIn?
People often ask, “Hey Jason, how do you post an article to LinkedIn? And, what’s an article on LinkedIn vs. a post, and can a company post an article?” Continue reading
How do I get Certified in Google Ads / AdWords?
People often ask, “Hey Jason, you’re certified in Google ads as an AdWords expert, but how do I get certified? How do you become Google Ads certified?” Well, it’s not that difficult to get your certification. Let’s investigate the steps. Continue reading
How do You Calculate CTR (Click Thru Rate)?
Many people ask, and a few are ashamed to ask, how do you calculate CTR or Click-thru Rate? Indeed, they wonder what is a Click Thru rate or even what is a “good” click thru rate. Let’s investigate. Continue reading
