Online SEO and Online Social Media Marketing Courses

Learn SEO and Social Media Marketing online via Stanford Continuing Studies! Jason is excited to announce his Fall, 2017, course line up:

  • We’re very excited that both the SEO (Search Engine Optimization) and Social Media Marketing Courses will now be offered online via Stanford Continuing Studies. Register is now open and the courses will no doubt fill up. The course costs are reasonable and will be in depth, hands-on explanations of both SEO and SMM.

Social Media Marketing OnlineSEO – Search Engine Optimization – Online Course Dates: September 25 – October 27

It’s common knowledge that customers often go first to search engines like Google, Bing, and Yahoo to learn about and identify companies they’re interested in as well as products and services to purchase. Marketers may grasp the value of being at the top of Google or other search engine results, but not understand how to get there. This online course demystifies SEO or search engine optimization, the art and science of propelling a company, product, service, or even an idea to the top of Google, Bing, and Yahoo search results. It begins with identifying keywords that are relevant to your business. After building a keyword worksheet, we’ll proceed into On Page SEO, the use of HTML page tags, content, and a well-organized website to “talk” to search engines about what you have to offer. Next, we’ll look at Off Page SEO and the use of inbound links, social mentions, and other forms of external authority. We’ll learn the differences between White Hat, Black Hat, and Gray Hat tactics. And, we’ll see how reviews on sites like Google and Yelp can assist local businesses to the top of search. You’ll leave this course not only understanding what gets websites to the top of search engine results, but also how to make a step-by-step plan to get your own website up there as well.

Social Media Marketing – Online Course Dates: October 30 – December 8

We live in the era of social media. It’s not just today’s teenagers who spend hours on Facebook, Instagram, and YouTube; it’s adults as well. Not surprisingly, businesses and nonprofits know that they must master the art of social media marketing to reach their customers and stakeholders. But how?

This online course demystifies social media marketing, the art and science of leveraging networks as diverse as Facebook and Twitter, YouTube and Pinterest, LinkedIn and Instagram, to engage with existing customers and reach new ones. We will start with the conceptual framework that social media marketing is akin to throwing a party. You need invitations (a list of targeted guests and a promotion strategy), entertainment (content marketing), and other elements for your “party with a purpose.” Next, we will do a deep dive into each social network, starting with Facebook—Pages, Profiles, and EdgeRank—and proceeding through LinkedIn, Twitter, Instagram, Pinterest, and YouTube. By the end of the course, you will understand how to market via social media, including specific action items for your own company or organization.

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About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.