Reviews on Google (Google+) are worth their weight in gold, no platinum, in terms of your local marketing and SEO (Search Engine Optimization). Google – not surprisingly – favors its own reviews over those of competitors like Yelp, TripAdvisor, YP.com, etc. So, as a small business owner or marketer, it is very important to ask “happy customers” to write a review for you. I am not recommending that you fake reviews; however, you generally need to ask a happy client, to “do you a favor” and go online and write a review. Continue reading
You’re a business owner: perhaps a hair dresser, a divorce attorney, a massage therapist, a local Sushi restaurant or any of the myriad of local businesses that depend on Google and Bing searches, as well as local reviews, to bring in new customers. Continue reading
Welcome to Serious Humor ~ May 1, 2015!
Serious Humor is our monthly round-up of the most important “serious” trends and articles in SEO, Social Media Marketing, and AdWords as well as “humor” that will make you laugh at the next office meeting. You know, the stuff you gotta gotta gotta know AND the stuff you want to share with your coworkers (when the boss isn’t looking). The stuff that will make you look like a Very Important Person at the next corporate meeting. And as for the fun stuff, we identify the funnest, coolest, most bizarre marketing-related humor stories on the Internet. The stuff that will make you be the “cool person” in the office, knowing what’s hip and happening on the Internet: the cool videos, the cool jokes, the funny crazy stuff that relates to Business. Got a suggestion? Send us an email.
Google’s Mobilegeddan has arrived, and the threat that if your site is not “mobile-friendly” you’ll be punished is real. Well, sort of real. Continue reading
Posted: April 18, 2015.
For most local businesses, Yelp is an important marketing tool. Especially in “blue” states and cities like New York, NY, or San Francisco, CA, Yelp is one of the largest local review sites – if not the largest, and the “goto” place for restaurants, hair salons, plumbers, and other local services. Continue reading