San Jose, California – July 5, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall 2021 update to its Google Ads Workbook. The book, authored by Jason McDonald, brings together best-in-class information on Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on the Google advertising platform. Continue reading
Tag Archives: AdWords
Responsive Search Ads on Google Ads: Trust but Verify Your RSAs
Google, in its infinite wisdom, is forcing us all into ‘responsive search ads.’ In this new format for Google Ads, you create multiple headlines and multiple descriptions. Then, Google mixes and matches these “on the fly” as users search, creating more and more powerful performance. What could go possibly wrong? Let’s investigate. Continue reading
JM Internet Group Announces Revised of Best Books on Google Ads (AdWords) for 2021
San Jose, California – February 23, 2021. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its 2021 update to its list of the best books on Google Ads (formerly known as AdWords). The list of books helps marketers who want to maximize their organic and advertising efforts on Google Ads including both the search and the display networks. Continue reading
Restricted Keywords on Google Ads – How to Identify or Find a List of Restricted Keywords
Certain keywords are “restricted” on Google Ads, which means either that they are completely banned (meaning you can’t run ads against them), or that you have to be approved, get a license, etc. Google is not transparent about which words are on the list and what the restrictions mean. Continue reading
How do You Calculate CTR (Click Thru Rate)?
Many people ask, and a few are ashamed to ask, how do you calculate CTR or Click-thru Rate? Indeed, they wonder what is a Click Thru rate or even what is a “good” click thru rate. Let’s investigate. Continue reading
JM Internet Group Announces Spring Update to Google Ads Coupon Codes Amidst Strong Book Interest
San Jose, California – March 4, 2019. The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce a Spring, 2019, update to the company’s resource list on Google Ads coupons. Interested persons should note that the new coupons allow advertisers to get started on Google advertising at a lower rate. Continue reading
JM Internet Group Announces Update to Google Ads Coupon Code Resource
San Jose, California – January 11, 2019. The JM Internet Group, a leader in books on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is excited to announce an update to the company’s resource list on Google Ads coupons. Interested persons should note that Google AdWords has been rebranded as Google Ads, yet people commonly search for both terms. Continue reading
How to Use Google Keyword Planner
The Google Keyword Planner is the preeminent keyword discovery tool for SEO, Google Ads (AdWords), and even Social Media Marketing (SMM). Continue reading
The Twinword Ideas Keyword Tool for SEO and AdWords Keyword Research
The Twinword Ideas keyword tool is one of my favorites for keyword research. Why? Well, first of all, it’s free. You can sign up for an account and do up to ten daily searches at zero cost. Continue reading
JM Internet Announces New AdWords Workbook 2018, a Book on Google AdWords for Small Business
San Jose, California – January 17, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online digital marketing training for small businesses, is proud to announce the publication of the 2018 edition of the AdWords Workbook, one of the most popular books on online advertising focused on the Google AdWords platform.
