Callouts vs. Sitelinks in AdWords: What’s the Difference?

Google AdWords is always coming up with new features. One of the newer ones is callouts. Well, as an AdWords person, I thought. What’s the difference between sitelinks and callouts? Sitelinks are the little blue links beneath an ad on AdWords that are clickable, and go directly to a specific sublanding page. They are good to take people to specific pages on your website, or if you have a “primary” message (e.g., you sell discount shows) and a “secondary” message or set of “secondary” messages such as Mens’ Shoes, Girls’ Shoes, etc.

What are Callouts?  How are Callouts Difference than Sitelinks?

Well, what then are callouts? Here’s the big difference: Sitelinks are clickable; callouts are not. So use sitelinks to direct someone to a specific subpage on your site; use callouts to emphasize a new offer or something unique about your offering.  For more information, read this informative Google Help article on callouts. Here’s a screenshot of the most important piece of information:


Callouts vs. Sitelinks in Google AdWords

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About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.