Amazon Echo Echo Echo and Hijacking Hijacking Hijacking

In case you haven’t heard, Amazon is out with an really cool new product, Echo. Amazon EchoIt’s sort of a cylindrical Siri, and perhaps a glimpse into a robotic future with humans and robots living together in peace and harmony. As marketers, what’s kinda funny is that the really cool yet sorta creepy introductory video by Amazon immediately created the opportunity for a parody. And in marketing-speak a paraody is a Hijack: you’re looking for one thing, and you find something else (or something related). And by hijacking the message, you create the opportunity to insert your own brand or message inside. But enough about marketing. Enjoy the “serious” video and the “parody” video about Echo. (Then think of what message(s) you might hijack in your own industry for your own marketing purposes.

The Original

The Parody

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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason’s motto as a consultant is that he doesn’t do SEO ‘for you’ but rather he does SEO ‘with you.’ That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.