Marketing, let’s face it, takes it on the chin. Production and engineering look down on us. Finance looks down on us. Even the CEO can often see the marketers as expendable. Yet, despite rumors of better mousetraps and paths being beaten to one’s door, marketing is essential to sales, and sales is essential to success. Taken for granted? Absolutely. Essential? Absolutely. Before you cry, laugh. Take a look at this list of marketing memes –
