25+ Facebook Technical Tips: Tips Everyone Should Know (But Not Everyone Does)

Facebook marketing isn’t easy, whether it’s Facebook organic or Facebook advertising. They keep moving the ball on us, making it harder and harder to show up organically in the news feed, and making it harder and harder to understand the advertising interface. Though the main principles of Facebook marketing are a) know your target audience (are they “on” Facebook? And, if so, what are they doing?), and b) create viral- and share-friendly posts that reach your superfans and fans… there are some technical tips and todos that everyone should now.  For simplicity’s sake I am focusing only on Facebook-native settings and tips, not third-party add-ons.

Updated: May 9, 2022 | JM Internet Group on Facebook

Facebook Advertising and Email Marketing

Here are a few of my favorites –

  1. Search. Simple type in keyword into Facebook search (top left) and then browse by category. Here’s an example search for organic on Facebook. Notice on the left how you can search by post, page, etc., plus public posts plus by date. Use this for “market research” as in finding competitors, companies to emulate, and what’s popular among your target customers.
  2. Page Settings vs. Meta Business Manager.  New for 2022! Facebook (“META”) has two different and separate paths to “settings” so keep each of them separate –
    1. Path one: Your Page > settings.
    2. Path two: Your Page > Business Manager > settings.
  3. The Facebook Recommendations Tab. This tab, when enabled, allows anyone to review your business on Facebook. It requires that your business be of the local variety (essentially meaning you entered an address), and then you have to enable it.  You can read the step-by-step Facebook guide, here. And see a vendor with the review tab enabled, here.
  4. Enable Facebook Check-ins. Checkin’s are nice because they allow fans to “check in” when physically at your place of business. To enable this feature, you must be the local business type with a physical address typed in.  You can read the step-by-step help file, here. To check in, use the mobile app, start a post, and then scroll down for “check in.”
    1.  You can also, more easily, access this feature on the Page itself. Click on the three dots to the right of “Share” then Edit Page Info > Address > then check / uncheck the box to allow check-ins.
  5. Facebook Tabs. You can add or subtract the tabs visible on your page.  To do this go to your Page then click on the three dots (more) and find “edit tabs.”
  6. Facebook Events. Your business or organization can host “events” which become calendar-based events folks can join. To read the complete mega site on this, click here. Also, you can see a how to article, here. To create an event, visit https://www.facebook.com/events/ and then create a new event. You can then create an event; it will appear on your pages “event” tab. To browse events near you as examples, click here. You can also create an event from your Page > events (top menu).
  7. Pin a Post. You can “pin” any post on your Page to always show at the top; to do so, find the post you want to “pin” and click on the top right three dots, then select “pin to the top of page.”
  8. Facebook Mobile Studio. Your one stop shop for learning how to create mobile ads on Facebook, plus links to key mobile-friendly tools.
  9. Schedule a Post. Go to Business Manager > Post & Stories > Scheduled and you will see previously scheduled posts (and you can schedule new ones).
  10. Facebook Marketplace. Got something to sell? Check out the vibrant Facebook Marketplace. Looking for employees? You can also post a job on Facebook, here.
  11. Manage Everything in One Place.
    1. Creator Studio – this is a one-stop shop, mainly for posts and images.  (To access, go to your Page > More > Video > Creator Studio (wasn’t that simple?).)
    2. Business Manager / Business Suite – this is (another) one-stop shop for managing everything on your business page.
    3. Ads Manager – this is (another) one-stop shop for managing your ads.
  12. Facebook Live Video. You can publish “live” video to your Facebook page. On the desktop, go to Creator Studio > Create Post > Go Live. On the phone app, go to your Page in the app, then click “post” and select “live video.” At the end, you can also publish the recorded version. You can read the Facebook Live help files, here. To browse videos that are live on Facebook right now, go to https://www.facebook.com/live. (When you go live, Facebook alerts your friends and family; a Page should also create an event, and promote the live stream). You can check out their learning site on live, here.
    1. To schedule a live video, Live Producer > the schedule a live event.
  13. Facebook Native Video. Shoot your video and save as an MP4 file. Then go to your Page, and then click into where it says “write something.” Then select the camera icon and find the video on your desktop. Give it a short headline. You can also browse available content types there –
    1. Photos, video, slide show, instant experience. Experiment by using the tools and mix/matching your video / image content with music!
  14. Post Types. You can do more than just post text plus a video or image. From your Facebook Page, click on post and then the three dots for “more” options such as a “Q&A.”
  15. Create a Story. Pages can now create stories, which are short video clips about your business. On the desktop from your Page, Posts & Stories > create Story. Click / tap on your profile and then make sure that “story” is selected.  You can read the help file, here. You can also create Reels on Facebook, which are similar to TikToks – short video clips. Or, in Business Manager > Posts & Stories > and then schedule a story.
  16. Facebook Blueprint eLearning. Did you know Facebook has a fabulous, free eLearning site? Well, that’s not surprising as neither did Mark Zuckerberg. It’s at https://www.facebook.com/blueprint and focuses primarily on advertising opportunities. If you’re a small business, check out the small business learning center, here.
  17. Facebook Badges. Recognize your top “superfans” by creating a “badge” option. This is done in Page > settings > Facebook Badges.  (note: you start from your Page (not business manager) to do this as in https://www.facebook.com/jm.internet/ > settings.
  18. Facebook Community Standards. Love to read legaleze? Curious about what Facebook’s TOS (Terms of Service) are for your business? Check that out here and then have your lawyer try to disentangle what it means.
  19. Manage Facebook Admins. You can (and should) have more than on Admin to any given Facebook Page. To find them, go to Page > Settings > Page Roles. Note: any Page Admin can eliminate any other Page Admin (and delete the Page) so remove an Admin before you fire him!
  20. Create / Edit Your Page Call To Action Button. You can do this by clicking on the button on the far right and clicking edit. You can have things like watch a video, or visit your website, or book something.
  21. Manage Instagram on Facebook. Yes, you can! Well, sort of. You can manage comments and what not. Go to the Settings Tab for your Page and then find Instagram on the left. You can also kinda sort do this in Creator Studio and/or Business Suite IF you can correctly link the two.  It will either work immediately or never. Read the useless help file, here.
  22. Messaging Settings. Again, go to Page > Settings and then find Messaging on the far left. Here, you can set how fans of your Page can message you. You can even set a “canned response.” You can also Google “Facebook chatbot” to find third party apps that have ChatBot functionality.
  23. Invite Your Friends. You (and all Page Admins) can invite your friends to “like” your Facebook Page. This is especially useful if you have a very close relationship between your business and yourself, and/or your employees do. To find this, go to your Page on Facebook > three dots on the top right > invite friends. You can also use this feature to browse Facebook “as if” you are your Page and then like things (like other Pages or their posts).
  24. Change Your Cover Photo. You can have  a single photo, a slideshow, or a video for your Page cover.  Just hover your mouse and then click “Change Cover.”
  25. Visitor Posts. You can control whether you let, or do not let, visitors to post to your page. Find this at Your Page > Settings > Visitor Posts.
  26. Set up a a Shop. Facebook and Instagram are increasingly allowing “native” shops, that is shops that live not on your website but on Facebook. Learn more here and visit a vendor with the shop-enabled, here.
  27. Restrictions. You can restrict the Page visibility by Country or Age under Settings > Country / Age Restrictions.
  28. Feature your Podcast. Podcasts are hot. You can use Facebook to promote your Podcast, here.
  29. Page Moderation and Profanity Filter. Use this to block “naughty words” to your page (again, under Page > Settings).
  30. Schedule a Post. You can use a third-party tool such as Hootsuite, or native to Facebook, you go to Business Manager > Planner > Posts > then schedule.  Or, Business Manager > Posts & Stories > Create a Post and then schedule.
  31. Messaging. Create a “bot-like” message to pop up when someone visits your Page. To do so, go to Page > Settings > Advanced Messaging on the left, or click here.
  32. Business Apps. Facebook has many helpful business apps. You can find them under “Manage your Page” (on the Left) and then Business Apps, or here.
  33. Insights. There is a cornucopia of information under the Page > Insights.  Drill down into Page Engagements, for example, to see your Page Engagements.  “Posts” will give you information on which posts drove the most engagements.
  34. Groups.  Groups are massive on Facebook and the most uniquest thing about Facebook.  Browse your own groups at https://www.facebook.com/groups/feed/, and search for groups by keyword.  Then create your own “branded” group for your own business. Why? That’s the question. WHY? will a user want to join and participate in your Facebook group? To create a group, you start at the GROUP tab from your homepage on Facebook or here.
  35. Invite People Who Liked a Post. You can invite people who “liked” a post (especially a Boosted post) to “like” your Page. Find the post in Insights, and then click on the first couple of names of people who “liked” it.  Then click the INVITE button the the right of each name.
  36. Ban a Person. You can ban an obnoxious person from your Page. To do this, either find them using the method above and then click the “gear icon” to the right of their name.  The select “Ban from the Page.” Or, go to your Page > Settings > People and Other Pages. Search for a person, check the box next to their name, and then the gear icon to ban them. You can view the Facebook Help file, here.
  37. Hide a Comment.  Go to a Post that has comments by fans.  Click the three dots to the right of the comment.  Select “hide comment.”
  38. Audience Insights. Learn about your own Audience as well as browse / research audiences on Facebook. Useful to do background research from a keyword or theme to find the top pages.
  39. Browse the Facebook MegaHelp File. Go to the “top secret” URL at https://www.facebook.com/help/. Or just search Google using site:facebook.com/help.  Example at https://tinyurl.com/yab7jmff. You can also reach out to the Facebook Help Community.
  40. Advertise on Facebook. The easiest way to understand this is to “boost” a post. Just take a post and click on boost. Pay attention to the targeting options, which range from “people who like your page” to various interests and geos. You can even spy on what competitors are doing via ads on Facebook, here. If you’re looking for help from your peers, check out Facebook’s group ‘Boost with Facebook.’
  41. Set up the Facebook Pixel. The Facebook Pixel is used for remarketing (for example, taking people who hit your website and then showing them ads on Facebook via a “Custom Audience”).  Learn more about it at https://www.facebook.com/business/learn/facebook-ads-pixel. If you’re using WordPress, you can install a plugin. Or if you’re using Google Tag Manager you can install it via Google Tag Manager. Learn about that here.  You can purchase Excedrin Extra Strength Aspirin for the headache you’ll have, here. NOTE: this is being discontinued in 2022 and replaced by the Facebook Conversion API.
  42. Apple iOS 14 and Facebook Privacy. Yikes! Apples has dramatically increased privacy on iPhones, and Facebook has attempted a response. Read about it here.  You can also refer your resident Internet advertising expert to Private Click Measurement, and then refer up to the link for Excedrin Extra Strength Aspirin as he or she configures your advertising tracking.
  43. If you’re advertising, be sure you understand the audiences to whom you can target (See: https://www.facebook.com/business/products/ads/ad-targeting). Namely : core audiences, custom audiences, lookalike audiences (plus age, gender, location).   People who like your page vs. people you choose thru targeting. Also be sure you understand you can a) boost a post, b) advertise your Page or local business, or c) advertise a website. You can also advertise an App.  To learn more about advertising, visit https://www.facebook.com/business/.
    1. Nifty trick. If a competitor has more than about 5,000 fans, they will show up as an interest target. You can then target an ad of any type against your competitor’s Facebook Page. Use the “Create Audience” feature which seems to be better than the “Edit Audience” feature. Go to Ads Manager > Audience and then create Audience.
    2. Another Nifty Trick. Access Facebook Ad manager directly, here, and Facebook Business Manager here.
  44. Check out competitors’ ads. See what your competitors are advertising on Facebook. Go to their Facebook Page, and then “Page Transparency” on the far Right, and then click. Here’s what Geico is running currently; Or, visit https://www.facebook.com/ads/library/ to enter a company or keyword.
  45. Target People Who Work Somewhere. For large companies, such as the New York Times, you can target people who “work” at a company. Due this in Ad Manager > audience and drill down into a company. Look for “people who work at.”
  46. Confused? Access the Facebook Help Center and look for a question, or go to Google and enter site:facebook.com/help and try that.  If you’re worried about what will happen to your Facebook account when you die, read this. Apparently, in heaven people are stuck with MySpace.
  47. Reverse Play. Rather than paying Facebook via ads, or building out your own Business Page, perhaps you should become a Facebook Creator? Similar to the YouTube program, Facebook will pay you to create video content for its platform.
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About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.