25+ Facebook Technical Tips: Tips Everyone Should Know (But Not Everyone Does)

Facebook marketing isn’t easy, whether it’s Facebook organic or Facebook advertising. They keep moving the ball on us, making it harder and harder to show up organically in the news feed, and making it harder and harder to understand the advertising interface. Though the main principles of Facebook marketing are a) know your target audience (are they “on” Facebook? And, if so, what are they doing?), and b) create viral- and share-friendly posts that reach your superfans and fans… there are some technical tips and todos that everyone should now.  For simplicity’s sake I am focusing only on Facebook-native settings and tips, not third-party add-ons.

Facebook Advertising and Email Marketing

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Here are a few of my favorites –

  1. The Facebook Review Tab. This tab, when enabled, allows anyone to review your business on Facebook. It requires that your business be of the local variety (essentially meaning you entered an address), and then you have to enable it.  You can read the step-by-step Facebook guide, here.
  2. Enable Facebook Check-ins. Checkin’s are nice because they allow fans to “check in” when physically at your place of business. To enable this feature, you must be the local business type with a physical address typed in. These are often called “Facebook Places.”  You can read the step-by-step help file, here. You can see places your friends have “checked in” to at https://www.facebook.com/places/.
    1.  You can also, more easily, access this feature on the Page itself. Click on the three dots to the right of “Share” then Edit Page Info > Address > then check / uncheck the box to allow check-ins.
  3. Facebook Tabs. You can add or subtract the tabs visible on your page.  To do this go to your Page then Settings > Edit Page on the left > and go tot he bottom “add a tab.”
  4. Facebook Events. Your business or organization can host “events” which become calendar-based events folks can join. To read the complete mega site on this, visit https://events.fb.com/. Also, you can see a how to article, here. To create an event, go to your Page, and then Publishing Tools > Create > and select Event.  You can then create an event; it will appear on your pages “event” tab.
  5. Pin a Post. You can “pin” any post on your Page to always show at the top; to do so, find the post you want to “pin” and click on the top right three dots, then select “pin to the top of page.”
  6. Facebook Live Video. You can publish “live” video to your Facebook page. On the desktop, go to Publishing Tools > Create > Live Video. On the phone app, go to your Page in the app, then click “publish” and then select “live Video.” At the end, you can also publish the recorded version. You can read the Facebook Live help files, here. To browse videos that are live on Facebook right now, go to https://www.facebook.com/live. (When you go live, Facebook alerts your friends and family; a Page should also create an event, and promote the live stream).
    1. To schedule a live video, Publishing Tools > Create > Live Video > then click CONNECT and then schedule in the bottom right of the screen.
    2. To set up a “Live Creative Kit” (which can customize your Live Video), go to Page > Settings > Videos on the left.
  7. Facebook Native Video. Shoot your video and save as an MP4 file. Then go to your Page, and then click into where it says “write something.” Then select the camera icon and find the video on your desktop. Give it a short headline.
  8. Facebook Blueprint eLearning. Did you know Facebook has a fabulous, free eLearning site? Well, that’s not surprising as neither did Mark Zuckerberg. It’s at https://www.facebook.com/blueprint and focuses primarily on advertising opportunities.
  9. Manage Facebook Admins. You can (and should) have more than on Admin to any given Facebook Page. To find them, go to Settings > Page Roles. Note: any Page Admin can eliminate any other Page Admin (and delete the Page) so remove an Admin before you fire him!
  10. Create / Edit Your Page Call To Action Button. You can do this by clicking on the button on the far right and clicking edit. You can have things like watch a video, or visit your website, or book something.
  11. Manage Instagram on Facebook. Yes, you can! Well, sort of. You can manage comments and what not. Go to the Settings Tab for your Page and then find Instagram on the left.
  12. Messaging Settings. Again, go to Page > Settings and then find Messaging on the far left. Here, you can set how fans of your Page can message you. You can even set a “canned response.” You can also Google “Facebook chatbot” to find third party apps that have ChatBot functionality.
  13. Invite Your Friends. You (and all Page Admins) can invite your friends to “like” your Facebook Page. This is especially useful if you have a very close relationship between your business and yourself, and/or your employees do. To find this, go to Notifications > Invite Friends.
  14. Change Your Cover Photo. You can have  a single photo, a slideshow, or a video for your Page cover.  Just hover your mouse and then click “Change Cover.”
  15. Visitor Posts. You can control whether you let, or do not let, visitors to post to your page. Find this at Settings > Visitor Posts.
  16. Restrictions. You can restrict the Page visibility by Country or Age under Settings > Country / Age Restrictions.
  17. Page Moderation and Profanity Filter. Use this to block “naughty words” to your page (again, under Settings).
  18. Schedule a Post. You can use a third-party tool such as Hootsuite, or native to Facebook when you go to “write something” use the pull down on the far right to “Schedule” it into the future. In this way, you can schedule things out to the future.
  19. Insights. There is a cornucopia of information under the Insights Tab.  Drill down into Page Engagements, for example, to see your Page Engagements.  “Posts” will give you information on which posts drove the most engagements.
  20. Invite People Who Liked a Post. You can invite people who “liked” a post (especially a Boosted post) to “like” your Page. Find the post in Insights, and then click on the first couple of names of people who “liked” it.  Then click the INVITE button the the right of each name.
  21. Ban a Person. You can ban an obnoxious person from your Page. To do this, either find them using the method above and then click the “gear icon” to the right of their name.  The select “Ban from the Page.” Or, go to your Page > Settings > People and Other Pages. Search for a person, check the box next to their name, and then the gear icon to ban them. You can view the Facebook Help file, here.
  22. Hide a Comment.  Go to a Post that has comments by fans.  Click the three dots to the right of the comment.  Select “hide comment.”
  23. Browse the Facebook MegaHelp File. Go to the “top secret” URL at https://www.facebook.com/help/. Or just search Google using site:facebook.com/help.  Example at https://tinyurl.com/yab7jmff.
  24. Set up the Facebook Pixel. The Facebook Pixel is used for remarketing (for example, taking people who hit your website and then showing them ads on Facebook via a “Custom Audience”).  Learn more about it at https://www.facebook.com/business/learn/facebook-ads-pixel. If you’re using WordPress, you can install a plugin. Or if you’re using Google Tag Manager you can install it via Google Tag Manager. Learn about that here.  You can purchase Excedrin Extra Strength Aspirin for the headache you’ll have on Amazon, here.
  25. If you’re advertising, be sure you understand the audiences to whom you can target (See: https://www.facebook.com/business/products/ads/ad-targeting). Namely : core audiences, custom audiences, lookalike audiences (plus age, gender, location).   People who like your page vs. people you choose thru targeting. Also be sure you understand you can a) boost a post, b) advertise your Page or local business, or c) advertise a website. You can also advertise an App.  To learn more about advertising, visit https://www.facebook.com/business/.
    1. Nifty trick. If a competitor has more than about 5,000 fans, they will show up as an interest target. You can then target an ad of any type against your competitor’s Facebook Page.  For large employers, like the New York Times or Amazon, you can even target people who “work” at those companies. (It takes some patience! Type Slow!)  Use the “Create Audience” feature which seems to be better than the “Edit Audience” feature. Use Facebook Audience Insights to really dig into who’s on Facebook, doing what.
25+ Facebook Technical Tips: Tips Everyone Should Know (But Not Everyone Does)
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Jason McDonald

About Jason McDonald

Jason McDonald is a top-rated San Francisco SEO Consultant. His consulting services include search engine optimization consulting, social media marketing consulting, and Google AdWords consulting. Jason's motto as a consultant is that he doesn't do SEO 'for you' but rather he does SEO 'with you.' That goes as well for his social media marketing consultant activities and Google AdWords consultant services. Besides serving clients in the San Francisco Bay Area, Jason consults with clients in Silicon Valley (San Jose), Oakland and other cities throughout the Bay Area. Beyond the Bay Area, Jason is available as an SEO consultant, Social Media Consultant, and as an expert witness in litigation involving social media marketing, search engine optimization and pay-per-click advertising.