For any local business, there’s the problem of what I call the ‘customer from hell.’ This is the person, the unhappy camper, who hates your business so much, they trash you on Yelp, they write a nasty review on Google, or perhaps they create a YouTube video of how much they hate you and how you’re the worst thing to hit planet earth since ‘unsliced’ bread. Continue reading
JM Internet Announces Social Media Marketing Toolbook for 2018, Zero Cost Tools for Small Business Social Media
San Jose, California – March 19, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that the 2018 edition of the Social Media Marketing Toolbook for small business owners and marketers. Continue reading
JM Internet Announces Social Media Marketing Book tops 200 Reviews on Amazon
San Jose, California – March 3, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that the 2018 edition of the Social Media Marketing Workbook has topped two hundred reviews on Amazon. Continue reading
LinkedIn Video: How to Share a Video on LinkedIn in Five Easy Steps
LinkedIn added video to personal profiles about one year ago, and video on LinkedIn is really beginning to take off. We’ll assume you know what kind of video you want to share (hint: useful, non-salesy stuff works best, and of course, shorter is better than longer, and that your video is ready to go. Here’s how to share a video on LinkedIn in five easy steps, plus some key resources: Continue reading
Top Ten Take-aways from Social Media Marketing World 2018
Well, the industry’s mega-show, Social Media Marketing World, is over for 2018. I went to all the keynotes, attended as many sessions as I could… and chit-chatted with the throngs of avid social media-ers (if that’s a word). Here are my top ten take-aways from the show – Continue reading
Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model
Lee Odden of Top Rank Marketing provided a simple but engaging model of how to do influencer marketing. Continue reading
Go Native with LinkedIn Native Video ~ a Wrap Up
As part of blogging some of the key highlights from Social Media Marketing World, let me share with you some insights from Viveka Von Rosen‘s fantastic presentation on “Native Video” on LinkedIn. Continue reading
Using SuperFans and Advertising for Success at Facebook: The More Things Change
So I’m here in sunny San Diego at Social Media Marketing World, which was keynoted by Mike Stelzner (https://twitter.com/Mike_Stelzner), the head of the conference, the fabulous website, and the very fabulous Facebook page. Mike shared his thoughts and research about industry trends. Continue reading
JM Internet Announces New SEO Toolbook 2018, a Book on Small Business Tools for Search Engine Optimization
San Jose, California – February 25, 2018. The JM Internet Group (https://www.jm-seo.org/), a leader in online SEO training, is proud to announce the publication of the 2018 edition of the SEO Toolbook, a compilation of zero cost tools for search engine optimization for small business. The SEO Toolbook is a companion to the very popular SEO Fitness Workbook 2018, now available as well on Amazon.
Book Marketing – Getting a Platform; Thoughts from San Francisco’s Mark Hopkins Hotel
As I write this, I am attending the San Francisco Writers’ Conference held annually at the Mark Hopkins Hotel. I’m a writer (obviously), with popular books on SEO, Social Media Marketing, and AdWords, and yet I am always ready to learn. Continue reading
