People often ask, ‘What is an influencer?’ or ‘What is influencer marketing’ especially on Instagram, YouTube, and Tiktok? Well, this question gets me a little ticked off because what you read on the blogosphere isn’t exactly what is going on in “real life.” Let’s investigate. Continue reading
Tag Archives: influencer marketing
Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model
Lee Odden of Top Rank Marketing provided a simple but engaging model of how to do influencer marketing. Continue reading
Influencer Marketing, Tribes, and Blab: Old Wine, New Bottles?
Live blogging from Social Media Marketing World. Founder of Blab, Shaun Puri (https://twitter.com/ShaanVP) presented his philosophy of tribes and influencer marketing plus a huge shout out to Seth Godin’s book, Tribes. Continue reading
