Many marketing experts use this concept of the sales funnel. I hate that concept! It implies that people are basically stupid and passive, like marbles falling down a chute. Continue reading
Category Archives: How To
A Little Keyword Theory: Educational vs. Transactional Keywords
Keywords drive SEO and AdWords. Users input keywords into Google, and even if they “talk” into their phone, Google parses their sentences to identify keywords and infer what they really want. Continue reading
How to Build a Keyword Worksheet for SEO
Your Keyword Worksheet is a fundamental blueprint for your SEO. Make sure that you build one, and that it becomes a ‘living document’ outlining your SEO strategy.
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Reverse Engineering a Few ‘Olympians’ of SEO
I like to think of SEO (Search Engine Optimization) as a competitive sport, like swimming. There’s a lot of hard work, strategy, and physical fitness that goes into being an Olympic swimmer like Michael Phelps, but we can ‘reverse engineer’ the steps taken by our competitors to succeed.
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How to Use the Google AdWords Keyword Planner: Google’s Free Fish Finder
Keywords drive SEO and AdWords. Users input keywords into Google, and even if they “talk” into their phone, Google parses their sentences to identify keywords and infer what they really want. Continue reading
How to Claim & Optimize Your Google My Business Listing
Google My Business, commonly referred to as Google Local or Google Reviews, is incredibly important for any local business.
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Pinterest Basics: How to Use Pinterest for Marketing
Pinterest is perhaps one of the most innovative social media platforms because of the idea of an “idea board.”
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How to Create Annotations, YouTube Cards, and Overlays on YouTube Videos
Overlays are little “ads” that appear on top of YouTube videos; annotations and cards are similar, though they can be clickable (or not).
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How to Search YouTube for Marketing Purposes
On all social media platforms, one of your first steps as a marketer is to search the platform for interesting content. This is certainly true for YouTube.
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The Three Uses of Videos for Marketing (Not Just on YouTube)
There are three distinct uses of video for marketing purposes, and – unfortunately – people get them confused.
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