In my book on Social Media Marketing, I remind people that “social media is a party” and “you are the party-thrower.” That’s totally true. People (customers, potential customers…) come to your Facebook, Instagram, TikTok… to “have fun” and to “consume content.” In this post, let’s dig into content. They say, “Content is King,” especially on social media… and we are all content marketers now. That’s true as well. You are the “Court Jester,” the person responsible for creating, nurturing, spurring, encouraging, and otherwise getting a reliable stream of text posts, text, pictures, photographs, infographics, videos (oh, yes, videos) onto your social platforms.

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