San Jose, California – September 19, 2016. The JM Internet Group (https://www.jm-seo.org), a leading publisher of SEO books and provider of online SEO training, is proud to announce the winner of their 2016 scholarship for college students, Olivia Schappell of Carnegie Mellon University.The company’s scholarship program, formally titled the “New Media Scholarship” was based on an essay contest for college-bound Seniors as well as those enrolled in accredited colleges or universities in the United States. Its aim was to get young people thinking about how new media such as Google, Facebook, and Twitter are changing the way that marketing can function in the 21st century.
“The revolution of the Internet continues with a dramatic impact on marketing from sites such as Facebook and Yelp, Twitter and LinkedIn, Google and Bing,” explained Jason McDonald, director of the JM Internet Group. “We were incredibly pleased at the volume of submissions to the essay contest and scholarship. Ms. Schappell’s essay was the best among many wonderful submissions, and it hits the main themes of how a changing Internet makes it an exciting time to be learning marketing at the college level.”
“I am so very honored to be awarded the New Media Scholarship this year,” explained Olivia Schappell. “As a Decision Science major at Carnegie Mellon University, I was particularly interested learning more about the work of JM Internet Group. Decision scientists are tasked with understanding how and why people buy, invest and make other complex decisions! Internet marketing, advertising and social media impact how almost all decisions are made today. I am grateful to JM Internet Group for supporting my academic pursuits.“
To read the winning essay, please visit https://www.jm-seo.org/2016/09/new-media-scholarned-upside-down/. To learn about the 2017 scholarship opportunity, please visit https://www.jm-seo.org/marketing-scholarship/.
The Revolution Continues: New Media and Marketing in 2017
The birth of the commercial Internet in 1994 sparked a revolution in media and in marketing. Prior to that date, marketing focused on traditional print media as well as venues such as trade shows to reach customers. Customers were unable to really “talk back” to companies, and the role of marketing was to essentially broadcast a branding message. The first wave of the Internet was the creation of websites along with advertising vehicles such as Google pay-per-click advertising. The second wave has been the birth of social media sites such as Facebook, Snapchat, and Twitter, which allow customers to “talk back.” In addition, review sites such as Yelp and Amazon, have made the importance of reviews incredible for many small businesses. In the New Media Scholarship, college-bound youth along with young people already in college are asked to brainstorm how the New Media environment continues to change the way that customers find information and the ways that marketers can reach these customers. The hope is for academia to “catch up” in terms of how marketing is taught to the tremendous and revolutionary changes that are occurring in the world outside of the Ivory Tower.
About JM Internet Group
The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.
JM Internet Group, Media Relations