Part of effective Social Media Marketing is to browse your competitors on sites such as Facebook, Twitter, and LinkedIn.
In addition, you can search the social sites directly. However, in this short “how to” video, we’ll explore how to use the Google search command to browse social sites.
The site: Command
Google is the world’s best search engine, and as such it’s often a better search engine that the “native” engines on Facebook, Twitter, or LinkedIn. So, in this video, let’s use the site: command to browse social media sites. Here are the steps:
- Go to Google at https://www.google.com/
- Type in site: plus a social media site such as site:twitter.com and then your keywords. Examples would be
- Next, make a note of various “posts” and “pages” that strike your fancy as “good examples” of social media marketing by companies like you. Pay attention to which posts have likes, comments, and shares as interactivity is the most important element of successful social media marketing!
Watch the Video
Watch ‘How to Use the Site: Command To Browse Social Media Sites‘ on YouTube!