Page Tags communicate your keyword priorities to Google! In this video, we’ll look at three major “Meta” tags – the TITLE, META DESCRIPTION, and META KEYWORDS tags. Continue reading
Tag Archives: SEO
How to (Easily) Measure Your Rank on Google
Don’t let anyone tell you otherwise: your rank on Google (and Bing) matters! Why? Because users rarely go beyond the first three or four results, and certainly nearly never go beyond page one for a keyword query. Continue reading
How to Gauge Competitive Level for SEO and AdWords
Everyone wants to win, and – in a certain sense – there are few prizes for seventh place. That said, how do you gauge the “competitive level” of keywords in SEO and in AdWords? Continue reading
From Keyword to Click to Conversion: The Importance of Free
Many marketing experts use this concept of the sales funnel. I hate that concept! It implies that people are basically stupid and passive, like marbles falling down a chute. Continue reading
A Little Keyword Theory: Educational vs. Transactional Keywords
Keywords drive SEO and AdWords. Users input keywords into Google, and even if they “talk” into their phone, Google parses their sentences to identify keywords and infer what they really want. Continue reading
How to Build a Keyword Worksheet for SEO
Your Keyword Worksheet is a fundamental blueprint for your SEO. Make sure that you build one, and that it becomes a ‘living document’ outlining your SEO strategy.
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Reverse Engineering a Few ‘Olympians’ of SEO
I like to think of SEO (Search Engine Optimization) as a competitive sport, like swimming. There’s a lot of hard work, strategy, and physical fitness that goes into being an Olympic swimmer like Michael Phelps, but we can ‘reverse engineer’ the steps taken by our competitors to succeed.
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JM Internet Announces Small Business SEO Tutorial on YouTube
San Jose, California – September 26, 2016. The JM Internet Group (https://www.jm-seo.org), a leading publisher of SEO books and provider of online SEO training, is pleased to announce its Fall, 2016, small business SEO tutorial has been published in video format to the popular social media site, YouTube. Continue reading
JM Internet Announces SEO & Social Media Marketing Scholarship Winner
San Jose, California – September 19, 2016. The JM Internet Group (https://www.jm-seo.org), a leading publisher of SEO books and provider of online SEO training, is proud to announce the winner of their 2016 scholarship for college students, Olivia Schappell of Carnegie Mellon University. Continue reading
SEO Fitness Workbook PDF (2016 Edition) – Why You MAY NOT Want This!
As they used to say back in High School, “It has come to our attention…” that… Well, “it has come to our attention that many of you, or at least some of you, are searching for the ‘SEO Fitness Workbook‘ in PDF format.” Especially the 2016 edition in the Adobe PDF format. Continue reading
