Pinterest is perhaps one of the most innovative social media platforms because of the idea of an “idea board.”
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Tag Archives: Social Media Marketing
How to Create Annotations, YouTube Cards, and Overlays on YouTube Videos
Overlays are little “ads” that appear on top of YouTube videos; annotations and cards are similar, though they can be clickable (or not).
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How to Search YouTube for Marketing Purposes
On all social media platforms, one of your first steps as a marketer is to search the platform for interesting content. This is certainly true for YouTube.
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The Three Uses of Videos for Marketing (Not Just on YouTube)
There are three distinct uses of video for marketing purposes, and – unfortunately – people get them confused.
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How to Use the @ Sign on Twitter for Marketing
Twitter is open, very open. In fact, using the “@” sign or “handle” on Twitter you can reach out to anyone who has a Twitter account.
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How to Use Hashtags on Twitter and Instagram for Marketing Purposes
Who invented the #hashtag? Well, it was probably Twitter, but who cares? Hashtags exist on most, if not all, social media networks but especially on Twitter and Instagram.
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How to Share ‘Posts’ and ‘Articles’ To ‘Pulse’ on LinkedIn
Like Facebook, LinkedIn has the structure of when YOU post to YOUR timeline, I see it in MY newsfeed. And when I post to MY timeline YOU see it in YOUR newsfeed. Continue reading
How to Work with Connections on LinkedIn
Once you’ve optimized your LinkedIn profile (as well as that of your employees or team members), your next step is to learn to work with connections.
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How to Optimize a LinkedIn Profile
Your personal profile on LinkedIn functions as your “public resume.” For effective social media marketing using LinkedIn, you want to optimize not only your profile but the profile of all key employees. (This video reflects the new LinkedIn interface).
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How to Audit Companies on Facebook for Ideas
Imitation, they say, is the highest form of flattery. Even higher, is “intelligent imitation.” Continue reading
