Google is the world’s most powerful search engine, but many people do not know secret “tips” to use its advanced search engines. As marketers, we often want to keep track of keywords that matter to our industry, our company, and our industry, especially in these trying times. Continue reading
Tag Archives: SEO
Marketing in a Post-Coronavirus World
Coronavirus is spreading through our societies as an “idea,” as a “panic.” The disruption it’s inflicting on all of us is an “idea” — things like — don’t fly in airplanes, don’t get into cruise ships. Buy masks, toilet paper, stop going to restaurants, etc. Continue reading
Serious Humor: Digital Marketing Made Easy and Fun – 29 October 2019
SERIOUS HUMOR: Digital Marketing Made Easy and Fun
Trends | Tips | To-Dos
29 October 2019
Trends | Tips | To-Dos
29 October 2019
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TRENDS: WHAT ARE THE COOL MARKETERS TALKING ABOUT? #CoolKids
Content Marketing, Meet AI; AI, meet Content Content Marketing –
If you haven’t heard yet, AI (‘Artificial Intelligence‘) for marketing is a thing. A big thing. Continue reading
SEO Audit and To-do List: What to do First, Second, Third
SEO is complex. The parts work together: On Page and Off Page, at the highest level; title tags and social media mentions at the micro level. It can be daunting to confront an SEO audit and then make a plan of attack for your search engine optimization project. Here are some quick thoughts about how to conduct an SEO audit and what to do first, second, third, etc. Continue reading
How to Conduct an On Page SEO Audit: Step-by-step
“On page” SEO, of course, is the art and science of building SEO-friendly websites that “speak Google.” It’s about how you get your keywords onto the page in such a way that the website clearly communicates its keyword targets to Google yet is not so clunky, and keyword-stuffed that either Google or humans (or both) hate it. Let’s review the steps to how to conduct a quick ‘On Page’ SEO audit. Continue reading
Amazon SEO Strategy for 2020 and Beyond: An Amazon SEO Tutorial
Amazon is a search engine and thus SEO (Search Engine Optimization) works for Amazon; here’s a quick tutorial to Amazon SEO with links to the best resources. Amazon, in short, is the #2 search engine after Google (not counting YouTube), and so if you’re into e-commerce or selling on Amazon you’d be crazy not to pay attention to how to SEO a product on Amazon. Continue reading
Online Course in SEO (Search Engine Optimization) and SMM (Social Media Marketing) Schedule
I will be teaching his online courses in SEO and Social Media Marketing this fall via Stanford Continuing Studies. Continue reading
LocalU Review: Review of LocalU (Advanced), Some Notes and Random Thoughts
I’m back from beautiful Santa Monica, California, where there was the one-day intensive “Local U” Advanced. I like to fancy myself as “Advanced,” though so often I find it’s the basics that matter, especially (but not only) with Local SEO. Here are some random musings about what I learned at LocalU (in no particular order). Continue reading
The Twinword Ideas Keyword Tool for SEO and AdWords Keyword Research
The Twinword Ideas keyword tool is one of my favorites for keyword research. Why? Well, first of all, it’s free. You can sign up for an account and do up to ten daily searches at zero cost. Continue reading
Metrics and KPIs for SEO: What Should You Measure Each Month?
SEO requires good metrics or KPIs (Key Performance Indicators). After all, we’re not doing SEO “for our health” but usually “to make money” or if we’re a nonprofit to achieve a goal such as getting more donations and/or helping our target demographic. Continue reading
